Data visualization and data products: records people can find and use.
I turn public records and your own data into interactive maps, searchable pages and studies, so the facts you hold reach the people searching for them, on Google and in AI answers.
- Starts with
- Free 30-minute call
- Pricing
- Fixed quote per first version
- You own
- Code, data pipeline, pages
- Based in
- Los Angeles, California
(01)What gets built
| Product | What it is | Look at one |
|---|---|---|
| Interactive map | Your data on a map people can zoom, filter and tap for detail, fast on a phone. | Walking crash map |
| Searchable pages | One page per city, location, product or record, each answering the question people type into Google. | “Is Lawndale safe to walk?” |
| Data study | A question answered from the records, with the method and every source shown, as a page people can share and cite. | Redlining maps and freeways |
| Live map | Feeds that change by the minute, merged and kept honest about how fresh they are. | Live traffic |
| Reference pages | The practical answer people need next, such as which agency holds a report and how to request it. | Los Angeles crash reports |
(02)Data worth publishing
The raw material is often already public.
| Data | Where it comes from | What it becomes |
|---|---|---|
| Crash records | State crash databases, NHTSA’s fatal crash records | Maps and area reports: where, when and how crashes happen |
| Permits, inspections and code cases | City and county open-data portals | Pages per address or neighborhood, maps of activity over time |
| Population, income and housing | U.S. Census (American Community Survey) | Neighborhood and city profiles beside your own figures |
| Weather, hazards and road conditions | National Weather Service, NOAA, state DOTs | Conditions pages and maps that update themselves |
| Streets, places and land use | OpenStreetMap, county parcel and zoning layers | Location pages, service areas, what is near a site |
| Your own data | Locations, inventory, service areas, prices, project history | Store and dealer maps, location pages, a searchable catalog |
(03)Who it’s for
| Who | What they get |
|---|---|
| Law firms | The reported crash history near an intersection or along a road, as a map and a plain summary drawn from state records, to start a case review with facts. Police reports and expert analysis stay with your team. |
| Consultants, nonprofits and advocates | A study from public data with the method shown, published as pages that people find, share and cite. |
| Businesses with locations | Dealer, store or service-area maps and one page per location that answers what nearby customers search. |
| Companies with data in spreadsheets | Records that only your team can read today, turned into a tool customers or staff can search. |
(04)Built this way
On my own product: Safe Streets Map.
Safe Streets Map started as California’s crash records: millions of rows in a state database that almost nobody could read. I joined them with federal fatal-crash records, the Census, OpenStreetMap, the National Weather Service and live Highway Patrol and Caltrans feeds, and turned the result into maps for walking, cycling, riding and driving, thousands of city and street pages, a live traffic map and long-form studies.
The maps are built so anyone can check a street before they walk, ride or drive it, and Google now shows the pages about 400 times a day. None of that traffic is paid for: it comes from pages that answer what people search.
Your records can work the same way. If the facts people need are sitting in a database, a portal or a stack of PDFs, they can become the page or map that people find first.
(05)Rules the data keeps
Pages people can trust and cite.
- 01Facts with sources. Every number traces to a named dataset or document, and the page says where it came from.
- 02No invented numbers. Where the data is thin or missing, the page says so instead of guessing.
- 03Gaps stated. If records undercount an area or a year, the page flags it, so nobody reads a gap as a good result.
- 04People protected. Personal details are never published; points are rounded where an exact location would identify someone.
- 05Licenses respected. Only data you may publish, with the attribution its license asks for.
- 06Built to refresh. The pipeline reruns when the source updates, so the pages don’t go stale.
(06)A first project
- 01A free 30-minute call: the question you want answered or the data you hold, and who should find it.
- 02A data check: is it public or yours, how complete it is, what it may be used for, and what it can’t say.
- 03A fixed quote for a first version: one map, or the first set of pages, with what it will and won’t show written down.
- 04Launch, then measure in Google Search Console: which pages people find, and what they search for next.
- 05Grow from what the data shows: more pages, more sources, or a map for your own team.
(07)When not to
Honest scope
If a chart in a spreadsheet answers the question for the five people who need it, keep the spreadsheet. A data product is worth building when many people need the answer, the data keeps updating, or you want to be found by people searching for it.
(09)Questions
What is a data product?
Data turned into something people use without opening a spreadsheet: an interactive map, a set of pages that answer searches, a study, or a tool your customers or staff can search. The data stays the source; the product makes it readable.
Is public data free to use?
Most government open data can be republished, but terms differ: some datasets ask for attribution, some limit commercial use, and a few can’t be republished at all. Checking the terms is part of the first step, before anything is built.
Can you work with our own private data?
Yes. It can power a public map or pages with only what you choose to show, or an internal tool behind a login. The data stays in your accounts.
Do you build interactive maps with Mapbox or Google Maps?
Mostly Mapbox, with OpenStreetMap and public map layers, because it handles large datasets and custom styling well and works smoothly on phones. Google Maps works too when your team already uses it.
Can crash data be used in a legal case?
State crash records show what was reported to police: where, when, the vehicles involved and the injuries. They are a starting point for a case review, not a substitute for the police report or an expert’s analysis, and I don’t give legal advice.
What does it cost?
It starts with a free 30-minute call. After the data check, the first version is quoted at a fixed price, so you know the cost before committing.
Do you work with businesses in Los Angeles?
Yes. I’m based in Los Angeles, California and work with clients across California and the U.S., remotely or in person in LA.
(Next step)
Have work AI should be doing? Let’s map it out.
Start with a free 30-minute call: what you want connected, automated or found, and the smallest first step worth paying for.